Strategy

PPC optimization tips and strategy from the PPC Protect team.

💜 Featured Post

12 PPC Formulas For Google Sheets Not In Excel

Rashed Khan | May 11th, 2021

All Ad Fraud CRO Display Ads Paid Search Paid Social Product Strategy

Strategy

ROAS Masterclass: How to Minimize Waste & Maximize Conversions in Google Ads [Webinar]

James Deeney | August 1st, 2024

Strategy

Ad Fatigue: How to Detect & Prevent Customer Weariness

Ben Harris | July 11th, 2024

Strategy

10 Key Demand Generation Metrics You Need to Measure

Ben Harris | June 26th, 2024

Strategy

Price Scraping Exposed: How to Protect Your Business

Ben Harris | June 6th, 2024

Strategy

Third-Party Cookie Depreciation: How to Target Effectively

Ben Harris | April 25th, 2024

Strategy

GA4 Key Events vs Conversions: What Marketers Need to Know

Ben Harris | April 4th, 2024

Strategy

Performance Max in 2024: Mastering the Latest Features & Strategies [Webinar]

James Deeney | March 18th, 2024

Strategy

2023 PPC Recap: 30 Tips & Lessons Learned From 24 Experts

James Deeney | February 7th, 2024

Strategy

PPC Budgeting Guide 2024: Stop Wasted Ad Spend [Webinar]

James Deeney | January 31st, 2024

Strategy

GA4 Calculated Metrics: The Performance Marketer’s Guide

Rebecca Munton | December 7th, 2023

Strategy

The True Cost of Invalid Traffic: Are Humans Seeing Your Ads?

Rebecca Munton | November 14th, 2023

Lunio

The Expert Guide to Google Performance Max

Find out the impact of ad fraud on Marketing KPIs and how much ROAS you can unlock with Lunio.

1

Our Most Popular Articles

Featured Articles

Display Ads | James Deeney | December 28th, 2020

The Ultimate Google Ads Placement Exclusion List. 100,000+ Websites, Apps & Channels (Updated 2024)

Paid Search | Sam Carr | April 28th, 2021

102 Google Ads Scripts to Improve Your PPC Ads Performance

Stop All Advertising Fraud in Seconds

Get Started Now How it Works